Find your value creators.

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80:20 Canvas
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Key levers

80_20 Canvas (for Elisa 09.24) - Profitize (1)

The key levers tool audits the fundamentals in your team. The initial Key Levers to review are:

  • Pipeline
  • Cash
  • Team health
  • Customer satisfaction

Once these basics are in place you can move to the next tool: value centres.

Value centres

80_20 Canvas (for Elisa 09.24) - Profitize (2)

The value centres tool clarifies where value is being added in your business and the areas to optimize across:

  • Proposition & pricing: product and/or service
  • Business development: marketing and sales
  • Finance, team, logistics, and digital/data (including AI where applicable) 

The value centre mapping varies with factors such as size, sector and stage of growth.

80:20 canvas

WWW 80_20 Canvas (13)-1

The 80:20 canvas is where you put it all together. Completing this canvas will identify the twenty percent of activities in your team that drive eighty percent of the value. This is done by addressing:

  • Value optimization: problem-solution validation,  product-market validation, product portfolio review, credentials review
  • Profit optimization: number of customers, average order/project size, frequency of purchase, costs review
  • Impact optimization: impact review on: individual, society, environment

This tool also provides recommendations and guidance for how to optimise the levers.